Picapp, a service of the Israel based technology company PicScout offering bloggers an ad-supported solution to use celebrity, sports, and news, images free of charge, has announced that it has added paparazzi content from Pacific Coast News(PCN). PCN is one of the more prominent sources for entertainment news and pictures. “We at Pacific Coast News are witnessing a substantial change in the photo industry, with a growing demand for the content by bloggers” Said Paul Harris PCN CEO “I believe that PicApp’s innovative and most scalable application will be able to meet the blogger requirements and therefore provide us with a new distribution channel.”Picapp currently offers images for free use by publishers who are willing to embed the image with ads that Picapp uses to compensate contributors for the content. The company currently represents content from Getty Images, Corbis, Newscom, Image Source, Splash News, and many others. “Our team is pleased to have Pacific Coast News join the platform and add their content to a growing list of content partners” said Eyal Gura, PicApp CEO. “One of the major requests we receive from the blogging community is to increase supply of entertainment images and the PCN content answer this specific need.