Yep, it's real. The Canon 7D is an 18-megapixel semi-pro DSLR that shoots 1080p video in 24—or 30—glorious frames per second for $1699.
The 7D feels like Canon took the results of a survey they handed out to people about what they wanted in a camera and crammed 'em all into one product targeted at semi-pros. Full HD video with manual exposure in 24, 25 or 30 frames per second, check. More rugged, weatherproof body than 5D, check. Customizable buttons, including a new multifunction button, check. A dedicated button for switching to RAW+JPEG mode. Um, check. Electronic axis level? Also check. It has dual DIGIC IV image processors, the first model outside of the pro 1Ds line with dual image processors for fast burst shooting: 8FPS with 94-shot JPEG bursts (124 with UDMA card) or 15 RAW shots, all at full resolution with 14-bit A/D conversion.
But, it's not full-frame: They've crammed 18 megapixels into an APS-C-sized sensor (like in the Rebel series or 50D, versus full-frame in the 5D) with an ISO range from 100-6400, and a Hi setting of 12,800. Canon says they've shortened the distance between the photodiodes in the sensor, which decreases light falloff, supposedly translating into better high ISO performance.The Canon EOS 7D Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of September, and will be sold in a body-only configuration at an estimated retail price of $1,699.00. It will also be offered in a kit version with Canon's EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated retail price of $1,899.00. The Canon WFT-E5A wireless file transmitter is scheduled to be available in early November and sell at an estimated retail price of $699.99.