Hard Rock Cafe Times Sq opening
August 12, 2005
This is one of those events that definitely looked better on paper that the actual photo-op.
Let's get Steven Van Zandt, Brian Wilson and 100 people to smash guitars simultaneously to celebrate the opening of the new Hard Rock. Could be an interesting shoot, right?
Well, they put all the press across the street for the op. Then bring Zandt in the back of an armored car (45 minutes late), and when he get out it causes everyone to break rank and run across the street to get the photo. Now everyone has to run back across for the 'smash' op, which is now half in shade and half in bright sunlight.
After the smash, we were promised a photo-op with the main talent staging another 'smash' shot, but havoc ensues and Wilson runs into the restaurant and doesn't pose. Zandt poses a break shot for us , but the two would have been better.
And as a side note, we were told there would be refreshments inside for the press (and we could use some in this 90+ degrees heat). We went in but they said the soda fountains didn't work. (and this is a new restaurant, right?) Talk about a blow off!
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