Ashton Kutcher's New Show To Punk Paparazzi

Ashton Kutcher is proving he is the king of pranks. The former "Punk'd" host is gearing up his episodes for his upcoming new show aimed to dupe the paparazzi.

Entitled "Pop Fiction," the new eight-episode E! series will target the paparazzi and other media outlets as it will feature real celebrities in bogus situations.

A good example is Paris Hilton's new guru. The socialite was recently seen with a robed, bearded guru and was photographed buying a self-help book at the Bodhi Tree Bookstore. This had led the media to speculate Hilton has been drawn to the religion.

However, it was all a part of Kutcher's stunts. The "guru" is actually an actor named Maxie Santillan, TMZ.com revealed.

Jason Goldberg, Kutcher's producing partner, explains to USA Today: "We live in a culture that's driven by media and obsessed with celebrity. Two people going out to eat turns into, 'They're engaged.' It's a feeding frenzy."

Goldberg adds that about 20 celebrities have signed on with the project hoping to turn the tables against the paparazzi.

He says of the new project: "We're having fun. But we want to say to people, 'Can you really believe everything you read and see?'"

E! Entertainment will debut the new reality series Pop Fiction on March 9 at 10:30 p.m.