Entitled "Pop Fiction," the new eight-episode E! series will target the paparazzi and other media outlets as it will feature real celebrities in bogus situations.
A good example is Paris Hilton's new guru. The socialite was recently seen with a robed, bearded guru and was photographed buying a self-help book at the Bodhi Tree Bookstore. This had led the media to speculate Hilton has been drawn to the religion.
However, it was all a part of Kutcher's stunts. The "guru" is actually an actor named Maxie Santillan, TMZ.com revealed.
Jason Goldberg, Kutcher's producing partner, explains to USA Today: "We live in a culture that's driven by media and obsessed with celebrity. Two people going out to eat turns into, 'They're engaged.' It's a feeding frenzy."
Goldberg adds that about 20 celebrities have signed on with the project hoping to turn the tables against the paparazzi.
He says of the new project: "We're having fun. But we want to say to people, 'Can you really believe everything you read and see?'"E! Entertainment will debut the new reality series Pop Fiction on March 9 at 10:30 p.m.