February 8, 2006

VERSACE STORE OPENING- Hollywood In NYC


VERSACE STORE OPENING
February 7, 2006

It seemed like no one knew what to expect for this store opening. The buzz was Halle Berry was going to make an appearance. It was 35 degrees, outdoor arrival area, and 35 photographers and video crews trying to fit is space for maybe 20 people. It didn't look good....

Just prior to arrivals, security set up another press area across from the first press pen. Three photographers were quietly escorted to the new area, followed by a mad dash by another 10+ all looking for a spot. In the end, we wound up 20 on one side, 15 on the other.

The Versace PR then hands us tip sheet, that which rivals a Peggy Segal list. A lot of big names and big promises, but will they deliver?

Well.... I guess it's all in how you look at it. Halle Berry was there but did not pose outside. But in turn we got Jennifer Lopez, Kate Hudson, Naomi Campbell, Rachel Weisz, Nicholas Cage, Cindy Crawford, Hilary Duff, Heather Graham, Claire Danes and Karolina Kurkova to name few. AND... everyone was in good fashion AND posed outside without their coats off AND the PR MADE SURE WE GOT THE SHOT! At one point Heather Graham only posed for one side... and the PR went into the store AND BROUGHT HER OUT FOR MORE PHOTOS!

It was like a dream... a beautiful happy dream.

2 comments:

ladyfresh said...

what thee hell are you doing in hollywod?!...oh...nevermind

Lotsa Paparrazza said...

Like mini-teeny-tiny-itty-bitty post-Oscar party!

I wouldn't have cared that Halle didn't pose had the PR told us, oh, an hour or 2 earlier that she wasn't going to pose. I'm still thawing out!